Learning Outcomes

What Social Media Is and Isn’t

The Growth and Adoption Curve

Market Analysis for Social Strategy

Lesson Summary

This module examines the emergence of social media and its role in modern marketing. It explains how platforms function, traces patterns of adoption and growth, and introduces basic market analysis methods that support informed and structured social media strategy development.

Social Presence Audit

Social Listening Fundamentals

Audit and Listening Outputs

This module explores how organisations evaluate their current social media presence and gain deeper insight into their audiences. It introduces social media auditing methods, structured listening practices, and explains how findings are analysed and translated into practical actions that strengthen effective social media strategy development.

Culture and Policy Foundations

Goals that Serve the Business

Platforms and Licensing

This module explores how social media strategy aligns with organisational goals and governance. It covers policy foundations, introduces goal-setting frameworks that support business outcomes, and examines platform selection and licensing considerations to ensure responsible, compliant, and effective social media use.

Diploma in Social Media Marketing and Strategy - First Assessment

This assessment enables you to review your learning so far to determine your knowledge and understanding of modules 1 to 3 of the following course:

- Diploma in Social Media Marketing and Strategy

If you do not achieve the required standard after the first attempt, you can retake the assessment until a successful outcome.

Brand Marketing in Social

Keyword Research for Social

Keyword Deployment

This module explores how social media supports integrated marketing communication. It explains brand positioning in social environments, introduces keyword research methods for improving social discovery, and examines how keywords can be used across posts, profiles, and related digital content to strengthen visibility and engagement.

Content Strategy on Social

Content Development Mechanics

Platform Know-How

This module explores how social media content strategies are created and applied in practice. It covers content planning frameworks, examines production processes and editorial workflows, and provides practical skills for managing platforms, organizing content, and preparing digital channels for effective communication and promotion.

Launching Campaigns and Tooling

Community and Customer Service

Measurement, Reporting and Career Path

This module explores how social media campaigns are planned, executed, and assessed. It outlines campaign structures, community engagement techniques, and customer service workflows, while introducing methods for measuring performance. It also highlights the skills and professional capabilities required for roles in social media strategy.

Diploma in Social Media Marketing and Strategy - Assessment

Learn Social Media Marketing Strategy, Content Planning and Campaign Management with this free online course.

Diploma in Social Media Marketing and Strategy

Social media now plays an important role in marketing and communication. This social media marketing course explains how organisations analyse audiences, plan content, manage campaigns, and measure performance. It introduces practical frameworks that support structured social media strategy and informed marketing decisions. This course was reviewed and approved by subject matter expert Cynthia Okwunka, Social Media Marketing Manager.

Social media now shapes how organisations communicate, promote services, and understand audiences. Many businesses maintain active profiles, yet structured planning and clear strategy are often missing. This social media marketing course introduces the foundations of strategic social media management and explains how social platforms influence modern marketing, communication, and audience engagement.The course examines the development of social media platforms and the market factors that shaped their adoption. It explores practical methods such as social presence audits, listening techniques, goal setting, and platform selection. Integrated marketing concepts, keyword research, and content planning are introduced alongside campaign management, community engagement, customer service practices, and performance measurement.This diploma is relevant for marketing professionals, business owners, communication teams, and individuals interested in developing structured social media strategy skills. It provides a clear understanding of how social media planning, execution, and evaluation support effective marketing decisions. The course also introduces the operational practices used in modern social media management. This course content was created in partnership with Cynthia Okwunka, Social Media Marketing Manager. The authors generated this text with the help of ChatGPT. After drafting, the authors and subject matter experts reviewed, edited, and revised the text to ensure it is correct and meets Alison’s high-quality standards. Study the principles and frameworks that guide responsible and strategic social media marketing. Join the course now.

30+ Holiday Discounts & Online Learning Deals

Scaler Academy’s Big Lie: How India’s EdTech Darling Inflated Revenue by 15x

12 Best Data Analysis Courses for 2025: From Data to Insights

Udemy Faces Instructor Backlash Over Widespread Course Rating Glitch

6 Best Courses to Become an Influencer in 2025

10 Best Programming Courses for 2025

OpenAI Academy Review: A Close Look at ChatGPT 101 for Small Businesses

2U Abandons Bootcamp Business, Announces More Layoffs

10 Best Guitar Courses for Beginners in 2025

Learn Something New: 100 Most Popular Courses For November

[2025] Massive List of Thousands of Free Certificates and Badges

The UAE’s Next Payment Revolution: What It Will Look Like in 2026

Chinese Edtech Pivots: Well-rounded Education, Hardware, Agriculture E-commerce, Fast-Food, Garments, and More

EdX’s 2021: Year in Review

Harvard Launches Two New Free Certificate Courses

10 Best Assembly Language Courses for 2025: Bare-Metal Programming

Introduction to the GDPR

The Data Protection Officer (DPO) Role in the GDPR

Personal Data Security Guidance for Microenterprises in the GDPR

Five Steps to Secure Cloud-based Environments

Introduction to the GDPR for the Private Individual

What Can Organisations Do Now to Prepare for the GDPR?

The Key Steps You Need to Take to Ensure Compliance with the GDPR

Learn about the GDPR which comes into effect from 25th May 2018, which increases the obligations on organisations around data protection, and gives greater control to individuals over their personal data.

General Data Protection Regulation - Course Assessment

Do you understand GDPR? Or that a company that fails GDPR can get a €20million fine? Take this free online course.

General Data Protection Regulation (GDPR)

This free online General Data Protection Regulation (GDPR) course will teach you everything you need to know about European data protection regulations. Data protection regulations can be difficult to correctly understand and apply, however, any company that fails to meet GDPR compliance can be fined for up to €20 million. This free online course will teach you everything you need to know about GDPR to protect yourself from financial loss.

Topic A: Understanding Customer Service

Topic B: Identifying Customer Expectations

Topic C: Providing Excellent Customer Service

Review Quiz

In this module, Understanding Customer Service, students will learn the basics of customer service, identifying customer expectations, and providing excellent customer service.

Topic A: Focusing on the Customer

In this module, Focusing on the Customer, students will learn about putting the focus on the customer and their needs.

Topic A: Customer Service and the Telephone

In this module, Customer Service and the Telephone, students will learn about how the telephone relates to customer service and how to handle phone calls.

Topic A: Handling Complaints

In this module, Handling Complaints, students will learn how to handle customer complaints in a professional manner.

Topic A: Enduring Stress

In this module, Enduring Stress, students will learn about how to endure the stresses of working in customer service.

Customer Service Skills - Assessment

Become expert in customer service and polish your professional communication skills in this free online course.

Customer Service Skills

This training course teaches you the basics of customer service. We show you how to focus on the customer to understand their expectations to help you improve their experience of your business. We explain how to deal with stress and constructively interact with clients on the telephone to handle complaints. People’s perceptions of your company’s brand are defined by customer experience, so sign up to make sure they remember you fondly.

ISO 37301:2021 Introduction

Context of the Organization

Expectations from Leadership

Planning for Compliance Management

Providing Support

Operation of Compliance Management System

Evaluating Compliance Performance

Improving the Compliance Management System

This module will introduce you to ISO 37301:2021, the latest compliance management systems standard published by ISO. You will understand the structure and requirements for establishing, developing, implementing, evaluating, maintaining, and improving an effective compliance management system within an organization.

ISO 37301:2021 - Principles of Compliance Management Systems - Course Assessment

Learn the fundamentals of compliance management systems based on ISO 37301:2021 requirements in this free online course.

ISO 37301:2021 - Principles of Compliance Management Systems

This compliance management course will familiarize you with the latest compliance management systems standard published by the International Organization for Standardization (ISO). You will learn the basic elements of compliance management systems by understanding the requirements of ISO 37301:2021. In addition, this course will guide you through establishing, implementing, maintaining, and continually improving a compliance management system.

Business-to-Business (B2B) Markets

Types of B2B Buyers

Buying Centers

Stages in the B2B Buying Process

International B2B Markets and E-commerce

In this module, you will learn about the features of business-to-business markets. You will learn also about the types of buyers in B2B markets and the stages in the buying process.

Marketing Channels and Channel Partners

Typical Marketing Channels

Functions of Channel Partners

Marketing Channel Strategies

Channel Dynamics

In this module, you will learn a great deal about the importance and functions of marketing channels. You will learn about the different types and how they are exemplified in real-world businesses. Lastly, you will learn about channel partners.

Buying Behaviour: Situational Factors

Personal Factors and Buying Behavior

Psychological Factors and Buying Behavior

Societal Factors and Buying Behavior

Consumer's Decision-Making Process

Stages in the Buying Process

In this module, you will learn about the various factors that influence the buying behaviour of consumers. You will learn about the social, psychological, personal and situational factors affecting buying behaviours, as well as the consumer's decision-making process.

Components of Strategic Planning

Organizational Objectives and Strategies

Strategic Portfolio Planning Approaches

In this module, you will learn about the components of strategic planning, value proposition and how to develop organizational objectives. You will also learn about some specific portfolio planning methods like the BCG matrix and the General Electric approach.

Marketing Information Systems

Problem Definition and Research Design

Specifying Samples and Form Design

Data Collection and Analysis

In this module, you will learn about the Marketing Information System and its components. You will also learn in detail the steps in the marketing research process.

Customer Communities

Loyalty Management

Customer Satisfaction

Ethics, Laws, and Customer Empowerment

In this module, you will learn about the relevance of ensuring customer satisfaction, and strategies to employ. You will learn also about loyalty management and the ethics to observe.

Principles of Marketing - Course assessment

This free online diploma course explains how to conduct market research to sell yourself and build customer loyalty.

Principles of Marketing

This free online diploma takes you through common buying trends in business-to-business and business-to-customer markets. We show you how to gather market intelligence using market information systems so you can manage and leverage customer communities to build up customer satisfaction and hence loyalty. This comprehensive course teaches you how to get ahead by selling ideas, products or even yourself.

Introduction to B2B Customer Success Management

Customer Onboarding

Customer Support Strategies

Driving Long-Term Customer Success

This module serves as the foundation for understanding the critical role of customer success in the B2B landscape. You will explore the concept of customer success, learning how it differs from customer support and customer experience. Gain insights into the key metrics that define customer success and how to use them effectively.

B2B Customer Success Management - Course Assessment

Explore B2B Strategies to boost customer satisfaction, retention, and business growth in this free online course.

B2B Customer Success Management

Embark on a journey to become a top-tier Customer Success Manager with this expertly designed course, crafted to empower you with the skills and strategies needed to enhance customer satisfaction and ensure loyalty. You'll learn how to drive customer satisfaction, boost retention, and fuel business growth by mastering the strategies of B2B Customer Success Management. Build a high-performing Customer Success team for your customers. Enrol now!

Retail Management Industry, Progression and Skills

Merchandising

Pricing and Displays

In this module, you will learn the basic principles of retail management and how to advance your career in this field. You will learn what is involved in merchandising and pricing and get a thorough overview of the responsibilities of a retail manager.

Checkout, Sales Concept and Required Skills

Consumer Behaviour and Interpretation

Pre-empting and Solving Issues

In this module, you will learn the importance of using the checkout correctly, the factors involved in the sales process, and how to manage any problems that may occur. You will be introduced to the concept of consumer behaviour and its importance to the retail sector.

Trends and How to Use Them

Targeting Customers

Communicating with Customers

Dealing with Unhappy Customers

In this module, you will learn how to effectively target and communicate with consumers so as to maximise your sales. You will gain an awareness of different trends, and learn how best to communicate with the consumers who enter, how to pitch trends to them, and how to anticipate and deal with any problems which may arise.

Retail Environment and Key Concepts

Creating an Environment

Customer Relationships

Dealing with Relationship Issues

In this module, you will learn how to curate a positive and ideal environment within your store. You will learn how to create and maintain good, healthy customer relationships, and how to handle any issues that may arise with customers, so that your retail output will remain high.

Retail Management: Merchandising, Sales and Customer Communications - Assessment

Learn basic merchandising and communications skills involved in retail management with this free online training course.

Retail Management: Merchandising, Sales and Customer Communications

This free online retail management training course will provide a thorough introduction to the basics involved in managing a retail outlet. You will learn the principles behind sales techniques, how to effectively merchandise your products, and the most constructive ways to communicate with your customers. This course is all about how to sell your products and win over your customers, so if you are an aspiring retail manager, get started today.

Introduction to Rental Property Management

Financial Management, Property Maintenance and Relationships

Property Management Software and Sustainability

This module is an introduction to rental property management. You will learn about different types of rental properties and the roles and responsibilities of a property manager. Also, you will discover marketing strategies for attracting potential tenants, the tenant screening and selection process, and the factors affecting financial management.

Rental Property Management Fundamentals - Course Assessment

Learn how to be a successful landlord in this free online course that lays out the basics of rental property management.

Rental Property Management Fundamentals

Do you want to acquire the techniques and best practices used to rent out property? Would you like to know the risks associated with being a landlord and how to reduce them? This course explores the basics of rental property management and explains how property managers find suitable tenants and make sure that the property is properly maintained. We also break down the components of a lessee/lessor relationship to help you interact with tenants.